Video marketing seems to be a question that most content marketers and business owners ask.
Which is the best place to publish my videos, IGTV or YouTube?
IGTV is a relative newcomer to the video marketing sector compared to YouTube, which has dominated the market for many years. In this article, we will compare IGTV and YouTube, two social media video platforms, and provide suggestions that will assist you in choosing the best social media video platform for you.
Dimension and layout
It is important to note that IGTV and YouTube are not the same platforms in size and layout. Vertical videos tend to succeed on IGTV, a social media platform. Your IGTV video dimensions should be 1080 x 1920 pixels, or a 9:16 aspect ratio, the same as those of your Instagram stories.
YouTube’s dimensions are primarily horizontal, with a resolution of 1920 pixels by 1080 pixels, or a 16:9 aspect ratio. YouTube has a broader scope due to its need for long-form videos and images with more to display; therefore, it is easily comparable to television or a broadcast. In contrast, Instagram TV has been designed explicitly for bite-sized mobile content.
Why does dimension play a significant role in deciding whether to use IGTV or YouTube?
Space availability (or dimensions) determines how much you can use creative materials. More space means more content. Less space means more efficient use of the space. Since IGTV is designed vertically, close-ups and tight shots are required.
Creating a video clip that is too lengthy or text-heavy is impossible. YouTube allows greater flexibility for minute details. A film with longer shots and more cutaways. Both may be effective, depending on the purpose of the video clip. YouTube allows you to upload files that last up to 10 hours, whereas IGTV only allows videos that last for up to 1 hour; however, IGTV’s duration restriction will be removed soon.
Analytics and insights
YouTube has more extensive analytics than IGTV and allows us to determine what is effective and what needs to be improved. IGTV statistics do not provide statistics, viewing time, or the evolution of your involvement over time; however, they give the number of views and likes your video has received.
As engagement is quick but has a limited shelf life, discoveries are almost instantaneous and can be seen in their entirety within the first three days. In contrast to IGTV, which was designed solely for video distribution and not an in-depth analysis, YouTube analytics is designed with content producers and data-hungry marketers in mind.
Despite YouTube’s greater longevity, interaction occurs in waves. With YouTube Analytics, you can see individual and group data for published videos on your channel, including:
- Engagement
- Rewatches
- Audience retention
- Average view duration
- Impression – Click-through rate
- Watch time
SEO and discover
Due to YouTube’s ownership, its SEO system functions similarly to Google’s. YouTube is the king of video content regarding search engine optimization. For example, when you search on Google, you will see videos on the first page. Videos from YouTube can be embedded, searched for, and shared across various platforms.
YouTube allows videos with the most views or popular accounts to be rewarded and ranked. You may add up to 30 keywords to your video. Finding relevant videos is no problem, even if you are not a subscriber. However, Instagram’s app is stagnant and terrible for IGTV videos. IGTV videos are primarily accessible via Instagram and IGTV.
There are only two options for SEO and search: the explore page and an Instagram account. IGTV videos will not appear unless you actively seek them out if you do not follow an Instagram account. In the flood of IGTV material, your video may be lost if your audience does not track your account or if it does not become viral immediately.
Engagement and Ads
Regarding interaction, your IGTV video will likely receive more likes, comments, and shares. In contrast, your YouTube video will accumulate more views and likes over time due to its longer shelf life. In addition to a limited set of partners and advertisers in the United States, IGTV will continue to expand internationally, but mainly with test partners; this will become the standard as it grows.
The deciding what to watch, Spiel Creative observed that relevance to a viewer’s interests is three times more crucial than the presence of a famous actor when determining what to manage. YouTube has the highest viewing time. YouTube has become the most popular advertising-supported video platform for television.
Influencer marketing
Influencer marketing on YouTube and IGTV is very straightforward. YouTube was the first social media platform to host influencers and link them with companies before influencer marketing became an official marketing term. As a result of the addition of features and tools that enable marketers to collaborate directly with influencers, Instagram has become an influencer marketing center.
Consumers are now accustomed to seeing brands collaborate and interact. IGTV has developed monitoring and collaboration tools that allow brands and influencers to monitor outcomes easily and coordinate their efforts. Both IGTV and YouTube have advantages and disadvantages.
Social shopping
Social selling is a practice that allows users to buy directly from a social media platform without visiting a third-party website or forum. YouTube does not offer shoppable features because they are a video-sharing network. As Facebook owns YouTube, it should not be surprising that it excels in eCommerce, where it falls short in social commerce. Most YouTube advertisements are for companies. IGTV creators can now add shoppable tags to their videos.
Conclusion
IGTV vs. YouTube, you may compare the two social media sites, examine them up and down, and read all the expert’s opinions about their advantages and disadvantages. It would help if you determined your social media objectives and the purpose of your video content. Don’t forget that you may use both YouTube and Instagram to provide creative space for your video.
Compare IGTV and YouTube to determine which platform is appropriate for your company rather than deciding which is better. Try both platforms to determine which one best suits your organization’s goals.