Developing a solid understanding of Instagram’s new storytelling method is necessary if you wish to succeed in 2022. You may already be familiar with the definition of a story: a picture or video sequence with a predetermined number of “pages.” However, these tales do not require the reader to read them in sequential order; it is possible to skip between them. You can even upload numerous stories simultaneously or delete an old article after 24 hours.
You should also become familiar with Instagram TV. The CEO of IGTV, Kevin Systrom, stated that “developing IGTV will be much simpler than inventing television.” We anticipate a symbiotic relationship between tales and IGTV, so you should master both.
For instance, ArXe Ventures discovered that their customers were able to significantly increase sales by utilizing IGTV as a form of advertisement. The most successful Instagram accounts have already doubled their total views by posting numerous stories daily.
There will be more to Instagram than pretty pictures
Increasingly, individuals will provide unedited and chaotic content that more accurately depicts their (supposedly) chaotic lives. Look at how many sloppy selfies have been taken in the past. This concept has been sneaking up on us for years, but be on the lookout for it in 2022, when it will dominate Instagram. With the new look of Snapchat, this trend is already occurring, so it is time to step up your mess game. Businesses must adopt a more genuine voice to remain relevant in 2022.
Brands will use Instagram for research and development
The company will use Instagram to get customer feedback on new products and advertisements by 2022. They collaborate with essential customers or loyal followers to create photographs showing the latest developments.
By doing so, other buyers can see how the new goods will look before making a purchase decision. Collaborate with an influencer passionate about your brand to create a series of images depicting her using each product if you release a cosmetics line. As a result, her followers will be able to see your items in action before deciding regarding their purchase.
The built-in features, such as polls and live video streaming, will enhance the interaction between you and your followers
It is expected that Instagram will be a second home for you and your followers in 2022. For example:
- By tagging your followers’ comments, you can ask them questions.
- Using polls, you can determine what your audience wants from your feed or business.
- Direct messaging is expected to become an overt feature of the platform.
- It is even possible to go live without leaving the application.
You can improve the engagement of your Instagram followers by using these features, making Instagram seem more involved.
Authenticity is critical to creating a successful brand, and having a genuine voice on social media will promote your business. Your brand must be instrumental to the right audiences. You are investigating the culture of the individuals you wish to recruit for your firm and considering your target market. The use of social media provides companies with plausible opportunities for advancement. The ideal digital marketing agency’s outcome is always cheerful when done correctly.
The use of free Instagram tools such as Ingram makes it even easier for influencers to communicate with their followers, so you must make the most of them. Engagement is what matters most.
Promote causes and trending news as non-profits and news outlets do
Those who wish to reach a larger audience in 2022 must utilize their social media presence for good. This means creating content that positively impacts the lives of others. The following are examples of images and videos you should share with your readers: Non-profit organizations and news organizations have been doing this for some time.
Share this image of food and water with the statement, “Thousands will perish today due to a scarcity of potable water.” to raise awareness. Your followers will be more likely to act if you share a video or image of a news article. The video should be as brief as possible and contain a call to action, such as donating or sharing it on social media.
Final note
In 2022, Instagram will continue to gain popularity. If businesses and organizations wish to succeed in the digital era, mastering social media is increasingly important. To stand out in the Instagram feed, originality, effort, and strategic preparation are necessary. Virtual reality is another trend that is less about Instagram and more about the evolution of the world around us.
Imagine, if you are unfamiliar with virtual reality, entering a video game where you control what occurs next. Begin investigating virtual reality technologies today so that by 2022 you can seamlessly enter a situation. Approximately 80% of VR consumers desire more social connections, resulting in a multi-billion-dollar virtual reality market by 2022. Virtual reality will almost certainly become integral to Instagram in the next few years, so staying up to date with this technology is crucial.