Top Tips to Do Local SEO of Multiple Location Business

This article will show you step-by-step how to increase visibility and popularity at your different locations with Local SEO.

Did you know that more than 40% of Google searches take place in your local area?

This means that if your local SEO is not set up for multiple locations of your business, you are missing huge traffic and sales.

This article will show you how to optimize multiple locations for your business and get the most from all local searches.

What is Local SEO?

You can set up your website to optimize search traffic for multiple locations and serve multiple areas.

If your business falls into any of these categories, this strategy will work for you.

  • Multiple stores and physical locations
  • Serve multiple areas
  • It’s a directory that aggregates local business
  • SEO for large businesses
  • SEO for franchises

It doesn’t matter if you have 5 locations or 50, it is important to provide Google and other search engines with the correct information. So they can differentiate between different areas and information by geographic area.

Each location should have its page

We see one of the biggest Local SEO problems we see is not creating separate pages for each area. Websites sometimes try to categorize their homepage for multiple locations or place all locations on the same page. This is not ideal as every page on your website should only be one thing.

You are more likely to rank for and convert your target customers if you have dedicated pages.

You may wonder if you will have too many pages. Yes. To rank in local searches you will need specific pages. Therefore, if you want to rank in all your locations, you must create a page for each.

Optimize Every Location Page for Local SEO

After you have created your pages, will be required to optimize them so Google understands the content and indexes them correctly in search engines.

Include the keyword in the title and meta description. But do you know how long should meta descriptions be?

Next, optimize each page using the right semantics for the target keyword and create a quality content page for each page.

You can check the SEO on your location page, with tools such as Yoast SEO. This tool will allow you to analyze the On-Page SEO for your website.

Optimize content for each location

After creating the pages and optimizing the title tags and descriptions, you will need to create specific content for each location.

Companies with multiple locations often make the error of not providing enough content on each page. Users often require specific information that they don’t usually find in small articles.

Here are some content ideas.

  • Descriptions of services: List the services that you offer in this location. Many experts recommend that you create pages for each service if there are many.
  • Common questions This can help you generate valuable traffic.
  • Photos Take photos of the area or work there. This helps to build trust with your customers and makes your page design more beautiful.
  • Review: Customer reviews are essential for capturing customers who have strong purchasing intent. Safe searches for “[your brand] [city] review” are possible.
  • Directions Provide directions to your business starting from the major points in the city you are located. Include a map showing your location.

For each location, create Google Business Profile

Google My Business, or Google Business Profile as it is known recently, allows you to control the way your business appears in local Google and Google Maps.

You don’t have to create multiple emails for each Google My Business listing. All can be managed from one Google account. You can have Google My Business listings from multiple locations within one Google account.

Each location should have its listing of local businesses

It is crucial to appear in other local directories to be found in the right place and gain popularity. Consequently, you can improve your Google My Business listing’s position.

It is important to ensure that your company is correctly listed on the most popular websites in your niche.

When creating accounts for different locations in different directories, one of the most important points is to maintain the NAP constant. What is the NAP? They are Name and Address. And they also have a Phone.

Google is happy to see your NAP combination appearing on multiple websites. This signals that your site is more relevant for Local SEO.

Google is happy if you manage your citations. Citation inconsistencies are the biggest problem affecting local SEO.

Review every location

Reviews are a fundamental pillar of Local SEO. They encourage the growth of listings and generate more leads for your business.

Ask your customers to rate you in Google and other directories after they have contacted your business. This will help you gain popularity and relevancy in all of the locations where your business is located.

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