Media conglomerates are consolidating and merging, leaving consumers with fewer options to watch their favorite shows. NBCUniversal is one of these conglomerates, and they’ve been looking for a way to merge their two streaming services, NBCU Peacock and ViacomCBS. According to sources close to the matter, NBCU has pitched ViacomCBS about bundling their streaming services. However, it’s unclear if or how ViacomCBS will respond. This news comes on the heels of Disney’s acquisition of Fox assets, including 20th Century Fox Television and Fox Broadcasting Company. This merger will eventually create one giant streaming service that rivals Netflix and Hulu in terms of content. These large media conglomerates are changing the landscape of TVwatching by consolidating and merging, leaving consumers with fewer options. What effects will this have on the industry as a whole?
NBCUniversal has released internal data that suggests only 11.3 million US households regularly watch their networks’ flagship station, NBCUniversal’s Peacock
NBCUniversal has released internal data that suggests only 11.3 million US households regularly watch their networks’ flagship station, NBCUniversal’s Peacock. This number is significantly lower than the approximately 48 million US households that are estimated to subscribe to paid television services. The reduction in viewership may be attributable to a number of factors, including the increasing prevalence of streaming services and younger viewers’ preference for watching programming online or on mobile devices.
The data also suggests that NBCU’s Peacock is not as popular as its rivals, CBS and Fox. CBS commands an estimated 41 million US household viewers, while Fox has 27 million viewers. NBCU’s Peacock falls behind both networks in viewership, with an estimated 18 million US household viewers.
The decline in viewership for NBCU’s Peacock may be concerning for the company because it faces competition from other streaming services such as Netflix and Hulu. In order to maintain its market share, NBCU may need to increase its viewership of its own network.
Sources close to ViacomCBS claim the media conglomerate has pitched the company about bundling their streaming services, but Comcast is not interested in the offer
Sources close to ViacomCBS claim the media conglomerate has pitched the company about bundling their streaming services, but Comcast is not interested in the offer. Internal data shows only .M US households regularly watch NBCU’s Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services. This would mean that Comcast would have to give up a significant portion of its audience and profit.
The declining viewership of NBCUniversal’s Peacock stations has led to layoffs and a restructuring at the network
Internal data shows only .M US households regularly watch NBCU’s Peacock stations. Sources: NBCU has pitched ViacomCBS about bundling their streaming services. The decline in viewership is likely due to a number of factors, including the rise of Netflix and Amazon Prime Video, as well as viewers turning to these platforms for their entertainment needs. In order to stem the tide, NBCUniversal has made layoffs and is restructuring its divisions.
FCC Commissioner Jessica Rosen
Jessica Rosen, a commissioner with the Federal Communications Commission (FCC), recently disclosed that only .M US households regularly watch NBCU’s Peacock network. Sources close to NBCU have revealed that the company has pitched ViacomCBS about bundling their streaming services. In order to compete against Disney’s impending acquisition of Fox, it is important for NBCU to leverage its own streaming platforms in order to attract more viewers. This move could help ViacomCBS gain an edge over its competitor and continue dominating the television industry.