You may or may not be the social media manager at your company. However, if you’ve been tasked with creating engaging content for your company’s social channels, this guide is for you. We’ll go over some of our favorite methods for coming up with content ideas, from listening to customer feedback and trends to using Google Trends and keyword searches, and then give you a list of 10 great post ideas to help your brand stand out from the crowd.
The process of monitoring and analyzing what is being said about a company, product, or service on social media is known as social listening. It’s an important aspect of social media marketing because it allows you to learn what your customers are saying about you as well as what other businesses are saying about you that may have an impact on your business.
How To Create Content
For social media marketing, how-to content is usually a good idea. It’s simple to write, but difficult to execute. It would be beneficial if you ensured that your how-to post is relevant and valuable to your audience. How-to posts should also be written in a conversational tone so that readers feel as if they are conversing with them (or even having lunch with you!).
Finally, keep in mind that whenever you share something on social media as part of an outreach strategy—whether through direct messaging or posting live from an event—you want people who follow your brand on other platforms like Twitter and Facebook to see it as well!
Infographics are an excellent way to convey your message. They’re simple and easy to understand, making them ideal for sharing. Infographics can be used to explain complex data or just because you have an interesting image that needs to be explained!
Infographics are also useful for promoting products because they are entertaining!
The practice of using a news story to direct traffic to your content is known as newsjacking. Although it has been around for a while, it is still one of the most effective ways to drive social media engagement, sales, and even lead generation.
Behind The Scenes Content
Behind-the-scenes content is an excellent way to demonstrate to your target audience how your company operates and what it’s like to work there. You can also use behind-the-scenes content to share your employees’ personalities, such as the funny stories they tell each other or their favorite snacks.
Behind-the-scenes content is also a great way for companies with strong cultures (such as startups) to share that with potential customers. For example, if you run a startup that creates custom products for clients on demand, displaying one of these products may help persuade people that you and your team are experts at what you do!
Influencer marketing is an excellent way to spread your message. Influencers have a large following and can be extremely effective at influencing others’ opinions. They are people who influence others’ opinions by providing useful information, entertaining recommendations, and other content that is appealing to their target audience.