The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the baby wipes industry in any manner.
Baby wipes refer to pre-moistened and disposable pieces of fabric that are saturated with gentle cleansing ingredients. These wipes are produced using nonwoven polyester, plastic resins, cotton, rayon, polyethylene, and several other ingredients. Baby wipes are the easiest way to maintain hygiene among infants. Some commonly available varieties of baby wipes are spun lace, needle punch, composite, air-laid, etc. These wipes are widely used for removing dirt and preventing redness of the skin caused by allergies and rashes, thereby leaving the skin nourished, smooth, and soft.
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The rising awareness among parents towards the importance of maintaining proper hygiene for their babies is primarily propelling the global baby wipes market. Furthermore, the elevating levels of urbanization, inflating purchasing power of individuals, and the rising working women population opting for convenient and time-saving products, such as baby wipes, are further driving the market growth. Besides, the shifting consumer preferences from chemical-infused wipes that lead to skin infections and irritations to eco-friendly, natural, safe, and biodegradable baby wipes are acting as significant growth-inducing factors. Additionally, the growing focus of market players on using sustainable packaging solutions for baby wipes to minimize carbon footprints is creating a positive outlook for the global market. Moreover, the wide availability of baby wipes on e-commerce channels, along with the emerging trend of gifting unique and personalized items to newborns, is also contributing to the market growth. Apart from this, the extensive investments by the market leaders in advertising campaigns and social media promotional activities to increase the existing sales and expand the consumer base are projected to augment the global baby wipes market across the globe in the coming years.
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